GUMvees are made-in-Canada nutritional gummies designed to drive sell-through, repeat purchases, and category growth. Retailers love them because they convert first-time buyers with great taste and easy compliance, stand out from standard gummy vitamins, and fit perfectly in small and mid-size stores looking to offer approachable, on-trend wellness products.

Founded by Alberta-based food scientist Jolene Ali, Gummy Nutrition Lab was born from a simple idea: supplements should be effective, enjoyable, and easy to take. Jolene wanted to create products that fit into the busy lives of women balancing careers, family, and self-care without the hassle of pills or powders.