Dirty Hipster Hydroxyapatite Toothpaste by Routine

Dirty Hipster Hydroxyapatite Toothpaste by Routine is a bold, fluoride-free solution for fresh breath and healthy enamel. Made in Canada, this natural hydroxyapatite toothpaste uses the same mineral that makes up 97% of tooth enamel to remineralize, whiten, and protect teeth—without any synthetic ingredients.

Formulated with nano-hydroxyapatite, peppermint essential oil, and clean, plant-based ingredients, it helps reduce sensitivity, restore enamel, and support a naturally white smile. Safe if swallowed and free from fluoride, SLS, parabens, and artificial flavours, it’s ideal for anyone seeking a high-performance, vegan oral care upgrade.

Packaged in a recyclable, sugarcane-based tube and infused with moonlight-charged essential oils (yes, really), it’s everything you want from a hydroxyapatite toothpaste—and nothing you don’t.

Scent/Flavour Profile
Fresh Mint for your dirty mouth
Cool, clean, and unapologetically bold.

Key Benefits:

• Hydroxyapatite Toothpaste: Helps remineralize enamel & reduce sensitivity
• Fluoride-Free & Safe If Swallowed: Great for all ages
• Natural Mint Flavour: No artificial taste or ingredients
• Vegan & Cruelty-Free: Kind to animals and your mouth
• Recyclable Sugarcane Tube: Earth-friendly packaging
• Canadian-Made: Handcrafted in Calgary, AB

What Is Hydroxyapatite?

Hydroxyapatite is a naturally occurring mineral that makes up most of your tooth enamel. This ingredient in our hydroxyapatite toothpaste helps rebuild enamel, reduce sensitivity, and whiten teeth—without the risks of fluoride.

Benefits of hydroxyapatite 

• Enhances enamel remineralization
• Prevents dental hypersensitivity
• Restores natural white smile
• Safe if accidentally swallowed

How to Use
Apply a pea-sized amount to your toothbrush. Brush thoroughly and don’t forget to scrape your tongue, silly goose.

Ingredients:

Water, calcium carbonate, sorbitol, xylitol, glycerin, hydroxyapatite, hydrated silica, glycolipids, xanthan gum, Mentha piperita (peppermint) oil, sodium benzoate, potassium sorbate, Theobroma cacao (cocoa) extract, stevioside.

Product Details:

• Size: 120ml
• Type: Hydroxyapatite Toothpaste
• Made in Canada

About Routine

Founded in Calgary, Alberta, Routine creates high-performance personal care products made with nature in mind. Known for their cult-favourite natural deodorants, the brand has expanded into oral, hair, and body care—all crafted with clean ingredients, local production, and a planet-first mindset. Routine believes in caring for yourself while caring for the earth—no compromises, just great results.